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The Groundwork Sessions

Real conversations with construction industry leaders about how they're building and scaling their companies. No fluff. No generic business advice. Just honest talk about the challenges construction companies face and how they're solving them.

Episodes

Conversations with construction industry leaders, innovators, and entrepreneurs

Episode 01

Scaling a Digital Marketing Agency in Construction

Victoria Rauch

Founder, Luna Wolf Media

Victoria shares her journey from engineering degree to Microsoft marketing to founding Luna Wolf Media, a digital marketing agency focused on solving the skilled trades shortage. We discuss recruiting strategies, organic social media campaigns reaching 100K+ views, and why hiring for personality beats skills alone.

Episode 02

Emergency Restoration at Scale

Dustin Walter

Founder, Independent Restoration Services

Dustin takes us through the world of emergency restoration and disaster recovery. Starting as an insurance adjuster, he built Independent Restoration Services to 23 locations across the US. We cover 24/7 operations, building teams across multiple markets, and his seven-figure investment in custom AI-powered technology.

Episode 03

Craftsmanship, Innovation & The Future of Sound

Darren Rothecker

Founder, DesignRite Cabinets & Millwork

Darren brings 40+ years of craftsmanship to the conversation about scaling without sacrificing quality. We dive into building trust through relationships, navigating the skilled trades shortage, and his creation of RezaCore—a world-first acoustic innovation for guitars that solves muddy frequencies.

Episode 04

Wildfire Innovation & Collective Problem Solving

Greg Klund

Founder, Fyre Shield Solutions

Greg shares his 35-year construction background and the moment in 2018 that shifted him toward wildfire protection technology. His Ember Active Intelligence System represents the cutting edge of real-time data modeling for home protection. We discuss innovation in a traditional industry and why collaboration drives solutions forward.

Be a Guest on The Groundwork Sessions

We're looking for construction owners, innovators, and industry leaders who have interesting perspectives on building and scaling in this industry.

Ideal Guests:

  • Construction company owners ($1M+ revenue)
  • Industry innovators with unique approaches
  • Leaders who've scaled successfully
  • Anyone with real insights on construction business
Apply to Be a Guest

Recording is casual, virtual, and takes about 45 minutes

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